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Welcome to Jaguar Land Rover Grand Rapids

Jaguar Land Rover Grand Rapids takes great pride in passionately providing our community with premium driving experiences through Jaguar and Land Rover. Jaguar Land Rover is committed to making your car buying experience the best it can possibly be and creating a lasting relationship that can grow for years to come.

On Thursday, March 23, 2017, Jaguar Land Rover welcomed hundreds of guests, from VIP clients to Jaguar Land Rover executives, at the Grand Opening of our new facility!  We celebrated the night as the third dealership in the country to adopt this state of the art redesigned showroom! 

For the first time, Jaguar Land Rover customers will be able to explore the iconic brands under one roof. The distinctive building exterior draws heavily on a horizontal design philosophy that invites customers inside through a shared entry way, with front building access to the service center for a simplified customer experience. 

Highlights of the new showroom include:

Redesigned customer lounge at the epicenter of the dealership
LED lighting and specialized vehicle display
Concierge to direct clients throughout the showroom
Relaxed, comfortable sales interaction areas
Expanded grind and brew style coffee bar with high-top seating
Larger, more comfortable lounge seating area
Charging stations, abundant access to power and free Wi-Fi
Individual enclaves allow for private phone calls while waiting for service and work space
Kid zone with interactive toys and Apple TV
Easy access to Jaguar and Land Rover accessories and parts area
Expanded service area with new lifts with state of the art tire and alignment machines
Heated and cooled drive service lanes
High speed overhead doors in all customer vehicle entries
Expansive eight vehicle showroom
Dedicated virtual reality system to give a look at future products
Dedicated interior and exterior samples to help customers design a custom order

"We are thrilled to announce this new Jaguar Land Rover showroom, service department and client lounge project," said George Sharpe, Jr., General Manager, The Sharpe Collection. "The new design emphatically puts the client first in every key interaction: research, purchase, delivery and service."

Here at Jaguar Land Rover Grand Rapids, our commitment extends far beyond the purchase. Mile after mile, visit after visit, we'll support you over the life of your vehicle with the same premium treatment you experienced on day one.